Property Marketing Plan
90-day timeline · 5 phases · 24 action items
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About This Template
Sellers want to know exactly what you'll do to market their home — and a written marketing plan is one of the most powerful tools for winning listings and setting expectations. This 90-Day Property Marketing Plan Template breaks the process into five clear phases: pre-launch, launch week, weeks 2-4, weeks 5-8, and weeks 9-12.
Use this template during listing presentations to show sellers your professional process, then use it operationally to make sure nothing gets missed once the listing goes live. Customize timelines to match your local market's typical days-on-market.
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What's Included
Pre-Launch PhasePhotography, staging, CMA & AI-generated descriptions.
Launch Week PlanMLS syndication, social media, email blast & signage.
Weeks 2-4 ActivitiesOpen houses, targeted ads & seller activity reports.
Price Adjustment StrategySteps for weeks 5-8 if the listing needs repositioning.
90-Day ReviewFull strategy reassessment for weeks 9-12.
Listing Presentation ReadyUse as-is in buyer/seller presentations.
Live Preview
Property Marketing Plan
90-Day Listing Marketing Strategy
Property Address:
List Price:
Target Buyer Profile:
Listing Date:
📸 Pre-Launch (Week 1)
Professional photography & video walkthrough scheduled
Drone photos (if applicable for lot size/views)
Staging consultation completed
AI-generated listing description drafted & reviewed
Floor plan created
Comparative Market Analysis (CMA) finalized with seller
🚀 Launch Week
MLS listing live with full photo gallery & description
Syndicate to Zillow, Realtor.com, Redfin & other portals
"Coming Soon" → "Just Listed" social posts (Instagram, Facebook, TikTok)
Email blast to buyer database & past clients
Yard sign & flyer box installed
Notify network agents / broker open invite sent
📈 Weeks 2-4
Host public open house (weekend 1 & 2)
Run targeted social media ads (geo + interest targeting)
Send weekly activity report to seller (views, showings, feedback)
Follow up with all showing agents for feedback
Post video walkthrough / reel on social channels
🔄 Weeks 5-8 (If Still Active)
Review pricing strategy with seller based on feedback
Refresh photos if season/staging has changed
Re-launch as "Price Improvement" if adjusted
Host second open house with new marketing push
Expand ad targeting radius / adjust audience
✅ Weeks 9-12
Reassess strategy — pricing, staging, marketing channels
Consider video testimonial / lifestyle content for the area
Direct mail to neighborhood (just listed/price improvement)
Full strategy review meeting with seller
Template by diblk.com — adapt timelines based on your local market's average days on market.
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Frequently Asked Questions
How do I create a property marketing plan for a new listing?▼
Break it into phases: pre-launch (photography, staging, CMA), launch week (MLS, portals, social media, email blast), and ongoing weeks (open houses, ads, seller reports). This template provides a ready-made 90-day structure you can customize with specific dates and channels for each listing.
What should be included in a listing marketing plan presentation?▼
Sellers want to see: professional photography/video plans, where the listing will be syndicated (MLS, Zillow, Realtor.com, Redfin), social media strategy, open house schedule, your network/referral approach, and how often you'll communicate progress (weekly reports are standard).
How often should I update sellers on marketing progress?▼
Weekly is the industry standard — include showing activity, online views, buyer feedback, and any adjustments to strategy. This builds trust and keeps sellers informed, especially if the property takes longer than expected to sell.
What if the listing doesn't sell in the first 30 days?▼
Use the weeks 5-8 phase: review pricing with the seller based on actual feedback, refresh photos if needed, consider a 'price improvement' relaunch, and expand your advertising audience or channels. Avoiding price drift requires proactive communication before the seller gets frustrated.
Can I use AI tools to help with the marketing content?▼
Yes — diblk's AI Generators can create listing descriptions, social media captions, and ad copy in seconds. This template references using AI-generated descriptions during pre-launch to save time while maintaining quality.
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