Open House Checklist
5 sections · 28 action items · Editable
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About This Template
A well-run open house doesn't happen by accident — it's the result of careful preparation across the week leading up to the event, the final hours before doors open, and the critical follow-up afterward. This Open House Checklist breaks the entire process into 5 clear phases so nothing falls through the cracks.
Whether you're a new agent running your first open house or a seasoned pro looking to standardize your process across a team, this checklist ensures consistent execution — and that every visitor becomes a tracked, follow-up-ready lead.
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What's Included
1-Week-Before PrepMLS listing, signage orders, flyers, and social media promotion.
Day-Before StagingCleaning, staging tips, and directional sign placement.
Hour-Before SetupFinal walkthrough checklist to make the property show-ready.
Visitor Engagement ScriptQuestions to ask every visitor to qualify and capture leads.
24-Hour Follow-Up PlanThank-you templates, CRM entry, and seller feedback report.
Fully EditableCustomize every section in Word or Google Docs after download.
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Open House Checklist
Pre-Event · Day-Of · Follow-Up
Property Address:
Date / Time:
📅 1 Week Before
Schedule open house date & time with sellers
Create MLS listing & online open house event
Order signage, flags, and balloons
Print flyers, feature sheets & business cards
Post on social media (Facebook, Instagram, MLS feeds)
Email invite to your buyer database
🏠 1 Day Before
Confirm cleaning service / final walkthrough
Prepare sign-in sheet & QR code for digital sign-in
Stage rooms — remove clutter, add fresh flowers
Set thermostat to comfortable temperature
Test all lights and replace burnt-out bulbs
Place directional signs on main roads (verify HOA rules)
⏰ Day-Of (1 Hour Before)
Arrive early — open blinds, turn on all lights
Light a candle or use subtle air freshener (avoid strong scents)
Place flyers, feature sheets, and business cards at entry
Set out sign-in sheet / tablet for digital sign-in
Open all interior doors (closets, pantry) for easy viewing
Put away personal items, medications, valuables
Set up signage and balloons outside
👥 During the Open House
Greet every visitor and offer the feature sheet
Capture name, phone, email & "how did you hear about this?"
Ask qualifying questions (pre-approved? timeline? agent?)
Highlight key upgrades and neighborhood features
Note feedback and objections for the seller
📞 Follow-Up (Within 24 Hours)
Send thank-you email/text to every visitor
Add new leads to CRM with notes
Send feedback summary report to seller
Schedule follow-up calls with serious prospects
Remove all signage within 24–48 hours
Template by diblk.com — free for personal and business use. Customize freely.
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Frequently Asked Questions
How do I prepare for a successful open house?▼
Start preparation at least one week ahead: confirm the date with sellers, create your MLS listing and online event, order signage, and promote on social media and your buyer database. The day before, focus on staging and a final walkthrough. This checklist breaks down each phase with specific action items.
What should I bring to an open house?▼
Bring: feature sheets/flyers, business cards, a sign-in sheet or tablet for digital sign-in, branded signage, and any seller disclosures or HOA documents buyers may ask about. Having these ready prevents scrambling once visitors start arriving.
How do I capture leads at an open house?▼
Use a sign-in sheet or digital QR code sign-in to collect name, phone, email, and how they heard about the open house. Ask qualifying questions naturally — are they working with an agent, are they pre-approved, what's their timeline. Enter all leads into your CRM within 24 hours while details are fresh.
What's the best time to hold an open house?▼
Weekend afternoons (typically 1-4 PM on Saturday or Sunday) see the highest foot traffic in most markets. Some agents also test weekday evening open houses for working professionals. Check what's standard in your local MLS and market.
Can I edit this checklist for my brokerage's branding?▼
Yes — download the DOCX version and customize freely with your brokerage logo, colors, and any additional steps specific to your market or team's process. This template is free for personal and business use.
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